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Mitata

Beauty

Collaborating Platforms

BY GlobalStar INFLUENCER TEAM

1.81M

Impressions

35+

Influencers

9.7%

Engagement Rate

Pieces of contents

Brand Description

As one of the world's best-selling lenses brand, Mitata is an iconic brand which owns the NO.1 contact lens factory in Asia. It forms the eye makeup brand which combines art aesthetics and glamour. Their high artistic quality and varied styles are what drives them to be beloved by the GenZ demographic.

GlobalStar Solution

Mitata partnered with GlobalStar to launch the #Art in your eyes# campaign with the objective of promoting their newest collection. With a comprehensive mass promotion plan including social influencer marketing, paid ads and a hype video, the campaign was promoted across TikTok, YouTube, and Instagram. After seeing positive initial results, the brand's parent company entrusted GlobalStar with the launch and scale of its second brand, Kilala.