{"id":373,"date":"2026-04-03T11:24:26","date_gmt":"2026-04-03T11:24:26","guid":{"rendered":"http:\/\/www.globalstardigital.com\/zn-ch\/?post_type=case-study&#038;p=373"},"modified":"2026-04-22T10:06:14","modified_gmt":"2026-04-22T10:06:14","slug":"gtplayer","status":"publish","type":"case-study","link":"https:\/\/www.globalstardigital.com\/zh-cn\/case-study\/gtplayer\/","title":{"rendered":"GTPlayer"},"excerpt":{"rendered":"","protected":false},"featured_media":374,"template":"","meta":{"_acf_changed":false},"case-study-category":[48],"class_list":["post-373","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-gaming-apps"],"acf":{"header":{"client_logo":375,"byline":"By Global Star Influencer Team","collaborating_platform":["tiktok"]},"stats_repeater":[{"label":"Total Impressions","text":"51.12M"},{"label":"Total Engagements","text":"1.9M"},{"label":"Positive Sentiment","text":"98%"},{"label":"Influencers Activated Globally","text":"75+"}],"brand_description":{"brand_description_content":"<strong>Campaign Background:<\/strong>\r\nKnown for delivering high-quality, ergonomic gaming chairs, GTPLAYER has built a strong following among core gaming audiences across the U.S., U.K., Germany, Japan, and Spain.\r\nBut as the category matured, the next growth opportunity became clear: How do you evolve from a gaming-first brand into a broader lifestyle choice\u2014without losing core credibility?"},"globalstar_solution":{"solution_content":"<strong>Our Strategy:<\/strong>\r\n\r\nPartnering with GlobalStar, we designed a phased creator expansion model:\r\n<ul>\r\n \t<li>Phase 1: Deepen authority within gaming &amp; esports<\/li>\r\n \t<li>Phase 2: Expand into adjacent lifestyle verticals<\/li>\r\n \t<li>Maintain consistent focus on comfort, design, and everyday usability<\/li>\r\n<\/ul>\r\nWe began by activating creators in: Esports, Gaming content, Tech &amp; unboxing\r\n\r\nOnce credibility was secured, we scaled into broader interest groups: Cosplay, Anime, Programming &amp; work-from-home"},"media_gallery_slider":[{"image":380},{"image":379},{"image":378},{"image":377}]},"_links":{"self":[{"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/case-study\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":6,"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/case-study\/373\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/case-study\/373\/revisions\/594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/media\/374"}],"wp:attachment":[{"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.globalstardigital.com\/zh-cn\/wp-json\/wp\/v2\/case-study-category?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}