{"id":749,"date":"2026-05-12T06:05:37","date_gmt":"2026-05-12T06:05:37","guid":{"rendered":"https:\/\/www.globalstardigital.com\/zh-cn\/?p=749"},"modified":"2026-05-14T06:25:25","modified_gmt":"2026-05-14T06:25:25","slug":"%e9%9c%b8%e7%8e%8b%e8%8c%b6%e5%a7%ac%e7%ba%bd%e4%ba%a4%e6%89%80%e6%95%b2%e9%92%9f%ef%bc%8c%e4%b8%ad%e5%9b%bd%e8%8c%b6%e9%a5%ae%e4%b8%ba%e4%bd%95%e6%ad%a3%e5%9c%a8%e8%b6%85%e8%b6%8a%e5%92%96%e5%95%a1","status":"publish","type":"post","link":"https:\/\/www.globalstardigital.com\/zh-cn\/brandwatch-brief\/%e9%9c%b8%e7%8e%8b%e8%8c%b6%e5%a7%ac%e7%ba%bd%e4%ba%a4%e6%89%80%e6%95%b2%e9%92%9f%ef%bc%8c%e4%b8%ad%e5%9b%bd%e8%8c%b6%e9%a5%ae%e4%b8%ba%e4%bd%95%e6%ad%a3%e5%9c%a8%e8%b6%85%e8%b6%8a%e5%92%96%e5%95%a1\/","title":{"rendered":"\u9738\u738b\u8336\u59ec\u7ebd\u4ea4\u6240\u6572\u949f\uff0c\u4e2d\u56fd\u8336\u996e\u4e3a\u4f55\u6b63\u5728\u8d85\u8d8a\u5496\u5561\uff0c\u6210\u4e3a\u5168\u7403\u6d88\u8d39\u65b0\u8303\u5f0f\uff1f"},"content":{"rendered":"\n<p>\u7f8e\u4e1c\u65f6\u95f4 2025 \u5e74 4 \u6708\uff0c\u56fd\u4ea7\u65b0\u8336\u996e\u54c1\u724c<strong>\u9738\u738b\u8336\u59ec\uff08CHAGEE\uff09<\/strong>\u5728\u7f8e\u80a1\u6210\u529f\u4e0a\u5e02\uff08IPO \u52df\u8d44\u7ea6 4.11 \u4ebf\u7f8e\u5143\uff09\uff0c\u5e76\u4ee5\u6b64\u4e3a\u8df3\u677f\u5feb\u901f\u63a8\u8fdb\u6d77\u5916\u6269\u5f20\u3002\u8fd9\u65e2\u662f\u4e00\u4e2a\u8d44\u672c\u4e8b\u4ef6\uff0c\u4e5f\u662f\u4e2d\u56fd\u65b0\u8336\u996e\u51fa\u6d77\u6d6a\u6f6e\u7684\u7f29\u5f71\uff1a\u54c1\u724c\u5728\u4ea7\u54c1\u3001\u9009\u5740\u3001IP \u4e0e\u4f20\u64ad\uff08\u5c24\u5176\u662f\u8fbe\u4eba\/KOL \u7b56\u7565\uff09\u4e0a\u540c\u65f6\u53d1\u529b\uff0c\u5f62\u6210\u201c\u7ebf\u4e0a\u7206\u53d1 + \u7ebf\u4e0b\u4f53\u9a8c\u201d\u53cc\u901f\u589e\u957f\u3002<br><\/p>\n\n\n\n<p><strong>\u4ece\u4e91\u5357\u8d70\u5411\u7ebd\u7ea6\uff1aCHAGEE \u6572\u949f\u7684\u8c61\u5f81\u610f\u4e49<\/strong><\/p>\n\n\n\n<p>2025\u5e74\uff0c\u9738\u738b\u8336\u59ec\u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u6572\u54cd\u4e0a\u5e02\u949f\u58f0\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u523b\u5177\u6709<em>\u8c61\u5f81\u6027\u7684\u80dc\u5229<\/em>\uff1a<br>\u2014 \u5bf9\u4e2d\u56fd\u8336\u996e\u54c1\u724c<br>\u2014 \u5bf9\u65b0\u5f0f\u8336\u996e\u7684\u5168\u7403\u63a5\u53d7\u5ea6<br>\u2014 \u5bf9\u201c\u4e1c\u65b9\u5473\u89c9\u201d\u7684\u56fd\u9645\u5316\u8868\u8fbe<\/p>\n\n\n\n<p>\u66f4\u662f\u5bf9 CHAGEE \u8fd94\u5e74\u91cc\u9ad8\u8d28\u91cf\u6269\u5f20\u7684<strong>\u7ec8\u6781\u8ba4\u8bc1<\/strong>\u3002<\/p>\n\n\n\n<p>\u56de\u671b2017\u5e74\uff0c\u5b83\u8fd8\u662f\u6606\u660e\u4e00\u5bb6\u4e3b\u6253\u201c\u4e1c\u65b9\u8336\u201d\u7684\u65b0\u5f0f\u8336\u996e\u5e97\uff1b\u4eca\u5e74\uff0c\u5b83\u5df2\u7ecf\u8d70\u8fdb\u4e1c\u5357\u4e9a\u3001\u5317\u7f8e\u3001\u4e2d\u4e1c\u7b49\u5168\u7403\u4e3b\u8981\u5e02\u573a\uff0c\u5b9e\u73b0\u4e2d\u56fd\u8336\u996e\u54c1\u724c\u91cc\u5e72\u51c0\u5229\u843d\u7684\u4e00\u6b21\u5168\u7403\u6269\u5f20\u3002<\/p>\n\n\n\n<p>\u800c\u4e14\uff0c\u5b83\u51e0\u4e4e\u7528\u4e00\u6761\u201c\u975e\u5178\u578b\u201d\u7684\u589e\u957f\u66f2\u7ebf\u5b8c\u6210\uff1a<\/p>\n\n\n\n<p><strong>\u56fd\u5185\u4e0d\u5435\u4e0d\u62a2\uff0c\u4f46\u5728\u6d77\u5916 quietly dominate\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u88ab\u56fd\u5185\u201c\u57cb\u6ca1\u201d\u7684\u4f4e\u8c03\u738b\u8005\uff0c\u4e3a\u4ec0\u4e48\u80fd\u5728\u6d77\u5916\u6740\u75af\uff1f<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>\u5728\u56fd\u5185\u8c08\u8336\u996e\uff0c\u5927\u4f17\u7b2c\u4e00\u53cd\u5e94\u53ef\u80fd\u662f\uff1a\u559c\u8336\u3001\u5948\u96ea\u3001\u871c\u96ea\u51b0\u57ce\u3001\u8336\u767e\u9053\u3001\u53e4\u8317\u2026\u2026\u4f46\u5728\u6d77\u5916\u7684\u8dd1\u9053\u4e0a\uff0c\u6253\u5f97\u5feb\u3001\u7a33\uff0c\u6253\u51fa\u89c4\u6a21\u5316\u7684\uff0c\u5176\u5b9e\u662f<strong>\u9738\u738b\u8336\u59ec<\/strong>\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\uff09\u4ea7\u54c1\u4f53\u7cfb\u66f4\u201c\u56fd\u9645\u901a\u5403\u201d<\/strong><\/h3>\n\n\n\n<p>\u4e0e\u559c\u8336\u7684\u6c34\u679c\u8336\u4f53\u7cfb\u3001\u871c\u96ea\u7684\u6781\u81f4\u6027\u4ef7\u6bd4\u4e0d\u540c\uff0c\u8336\u59ec\u7684\u4ea7\u54c1\u5929\u7136\u62e5\u6709<strong>\u8de8\u6587\u5316\u4f18\u52bf<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ee5\u4e1c\u65b9\u8336\u4e3a\u6838\u5fc3<\/li>\n\n\n\n<li>\u5473\u8c31\u5e72\u51c0\u3001\u6613\u6559\u80b2<\/li>\n\n\n\n<li>\u4ea7\u54c1\u6570\u91cf\u4e0d\u591a\uff0c\u4f46\u201c\u770b\u8d77\u6765\u9ad8\u7ea7\u3001\u559d\u8d77\u6765\u4e0d\u964c\u751f\u201d<\/li>\n<\/ul>\n\n\n\n<p>\u6d77\u5916\u7528\u6237\u5bf9\u6c34\u679c\u8336\u7684\u8ba4\u77e5\u8981\u4ece\u96f6\u6559\u80b2\uff0c\u4f46\u5bf9\u201cMilk Tea + Tea Latte\u201d\u7684\u7406\u89e3\u6210\u672c\u6781\u4f4e\u3002<\/p>\n\n\n\n<p>\u8336\u59ec\u5728\u5168\u7403\u7528\u4e86\u4e00\u4e2a\u7b80\u5355\u903b\u8f91\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u5728\u4e2d\u56fd\u505a\u8336\u996e\uff0c\u53ea\u662f 1 \u4e2a\u54c1\u7c7b\uff1b<br>\u5728\u4e16\u754c\u505a\u8336\u996e\uff0c\u662f 1 \u95e8\u6587\u5316\u8f93\u51fa\u3002<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>2\uff09\u6d77\u5916\u672c\u571f\u5316\u56e2\u961f\uff1a\u4e0d\u662f\u8f93\u51fa\uff0c\u800c\u662f\u5171\u5efa<\/strong><\/p>\n\n\n\n<p>\u6bd4\u8d77\u5927\u91cf\u4e2d\u56fd\u54c1\u724c\u91c7\u201c\u6d3e\u9a7b\u5f0f\u7ba1\u7406\u201d\uff0cCHAGEE \u7684\u6d77\u5916\u7ec4\u7ec7\u66f4\u50cf\u662f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u672c\u5730\u4eba\u624d\u9a71\u52a8\uff0c\u4e2d\u56fd\u56e2\u961f\u8d4b\u80fd\u3002<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u5728\u9a6c\u6765\u897f\u4e9a\u3001\u65b0\u52a0\u5761\u3001\u4e2d\u4e1c\u7b49\u5e02\u573a\u2014 \u8425\u8fd0\u56e2\u961f\u3001\u5e02\u573a\u56e2\u961f\u3001\u95e8\u5e97\u56e2\u961f<strong>\u5927\u90e8\u5206\u90fd\u662f\u672c\u5730\u4eba<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/anEuexd00MfZl6dNZLEicZBpz3UhNMIvybrJ8EYFwRtia0pEFW7Wo86zDyvzYX3Z5BXic8y1bLzwlwM7mPe7U2wcw\/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1#imgIndex=2\" alt=\"Image\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p>CHAGEE \u7684\u672c\u5730\u5316\u7a0b\u5ea6\uff0c\u4ece\u533a\u57dfpages\u5230\u5934\u50cf\u989c\u8272\u90fd\u53ef\u89c1\u4e00\u6591<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\uff1a<br>\u4ea7\u54c1\u6c9f\u901a\u7cbe\u51c6\u3001\u6587\u5316\u6c9f\u901a\u81ea\u7136\u3001\u62d3\u5e97\u903b\u8f91\u66f4\u63a5\u5730\u6c14\u3002\u8fd9\u6b63\u662f\u5b83\u80fd\u5feb\u901f\u878d\u5165\u6d77\u5916\u6d88\u8d39\u8bed\u5883\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3\uff09\u6781\u5f3a Social DNA\uff1a\u4ed6\u4eec\u771f\u7684\u628a\u5185\u5bb9\u5f53\u8425\u9500\u4e3b\u6218\u573a<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p>CHAGEE \u5728\u6d77\u5916\u6269\u5f20\u7684\u4e00\u4e2a\u6697\u7ebf\u6253\u6cd5\u662f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u54c1\u724c\u589e\u957f= \u793e\u4ea4\u5a92\u4f53\u58f0\u91cf \u00d7 \u672c\u5730\u793e\u7fa4 \u00d7 \u8fbe\u4eba\u8425\u9500\u77e9\u9635<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u8fd9\u4e0e\u56fd\u5185\u54c1\u724c\u9760\u5927\u4f53\u91cf\u5e7f\u544a\u6295\u653e\u3001\u5bc6\u96c6\u5f00\u5e97\u622a\u7136\u4e0d\u540c\u3002\u6d77\u5916\u7684 CHAGEE \u66f4\u50cf\u4e00\u4e2a\u201c\u793e\u4ea4\u539f\u751f\u54c1\u724c\u201d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728 TikTok\u3001Instagram\u3001Facebook \u957f\u671f\u517b\u201c\u54c1\u724c\u6d41\u91cf\u201d<\/li>\n\n\n\n<li>\u4e0e\u672c\u5730 KOL\/KOC \u5efa\u7acb<em>\u5e38\u6001\u5316\u5408\u4f5c<\/em><\/li>\n\n\n\n<li>\u4ea7\u54c1\u5199\u771f\u3001\u95e8\u5e97\u573a\u666f\u3001\u6587\u5316\u6545\u4e8b\u53ef\u6301\u7eed\u521b\u4f5c<\/li>\n\n\n\n<li>\u91cd\u5ea6\u4f9d\u8d56 UGC\uff1a\u201c\u6211\u7684\u7b2c\u4e00\u676f CHAGEE\u201d \u6210\u4e3a\u4e86\u4e00\u4e2a\u81ea\u7136\u8bdd\u9898<img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/anEuexd00MfZl6dNZLEicZBpz3UhNMIvydsXKHHYqPYbS1AlhEzCSxGja7wribghS6ZHgWDUnLl0qr8P6VbWegLg\/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1#imgIndex=3\" alt=\"Image\"><\/li>\n<\/ul>\n\n\n\n<p>\u800c\u8fd9\u5957\u6a21\u578b\u6781\u5176\u6709\u5229\u4e8e\u54c1\u724c\u51fa\u6d77\u2014\u2014<strong>\u5185\u5bb9\u80fd\u8de8\u6587\u5316\uff0c\u54c1\u724c\u624d\u80fd\u8de8\u56fd\u5bb6\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5965\u8fd0\u4f1a \u00d7 \u8336\u996e\uff1f<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>CHAGEE \u662f\u600e\u6837\u628a\u81ea\u5df1\u505a\u6210\u201c\u4e1c\u65b9\u6587\u5316\u7b26\u53f7\u201d\u7684\uff1f<\/p>\n\n\n\n<p>\u5df4\u9ece\u5965\u8fd0\u4f1a\u671f\u95f4\uff0cCHAGEE 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