{"id":841,"date":"2026-08-05T08:56:37","date_gmt":"2026-08-05T08:56:37","guid":{"rendered":"https:\/\/www.globalstardigital.com\/zh-cn\/?p=841"},"modified":"2026-08-05T08:56:39","modified_gmt":"2026-08-05T08:56:39","slug":"%e6%ac%a7%e6%b4%b2-7-8-%e6%9c%88%e6%9a%91%e5%81%87%e9%ab%98%e5%b3%b0%ef%bc%9a%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%93%81%e7%89%8c%e7%9a%84-kol-%e6%8e%92%e6%9c%9f%e6%8c%87%e5%8d%97%e5%92%8c","status":"publish","type":"post","link":"https:\/\/www.globalstardigital.com\/zh-cn\/influencer-marketing-insights\/%e6%ac%a7%e6%b4%b2-7-8-%e6%9c%88%e6%9a%91%e5%81%87%e9%ab%98%e5%b3%b0%ef%bc%9a%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%93%81%e7%89%8c%e7%9a%84-kol-%e6%8e%92%e6%9c%9f%e6%8c%87%e5%8d%97%e5%92%8c\/","title":{"rendered":"\u6b27\u6d32 7\u20138 \u6708\u6691\u5047\u9ad8\u5cf0\uff1a\u6d88\u8d39\u7535\u5b50\u54c1\u724c\u7684 KOL \u6392\u671f\u6307\u5357\u548c\u4e09\u4e2a\u673a\u4f1a\u70b9"},"content":{"rendered":"\n<p>\u6b27\u6d32\u7684\u590f\u5929\u4e0d\u662f\"\u53d8\u6162\"\uff0c\u662f\"\u96c6\u4f53\u6362\u5730\u65b9\"\u3002Eurostat \u6570\u636e\u663e\u793a\uff0c\u6b27\u76df\u5168\u5e74 31% \u7684\u65c5\u6e38\u8fc7\u591c\u96c6\u4e2d\u5728 7\u30018 \u4e24\u4e2a\u6708\uff1b\u4eca\u5e74\u66f4\u662f\u521b\u7eaa\u5f55\u2014\u2014\u6b27\u6d32\u4eba\u65c5\u884c\u610f\u613f\u8fbe\u5230 82%\uff082020 \u5e74\u4ee5\u6765\u6700\u9ad8\uff09\uff0c\u4ec5\u897f\u73ed\u7259 6\u20139 \u6708\u5c31\u9884\u8ba1\u63a5\u5f85 4,300 \u4e07\u6e38\u5ba2\u3002\u4f60\u7684\u53d7\u4f17\u5728\u6d77\u6ee9\u4e0a\uff0c\u4f60\u7684\u8fbe\u4eba\u5728\u98de\u673a\u4e0a\uff0c\u4f60\u7684\u4e00\u534a\u7ade\u54c1\u76f4\u63a5\u6682\u505c\u4e86\u6295\u653e\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u4e0d\u662f\u6de1\u5b63\u3002\u6253\u5bf9\u4e86\uff0c\u8fd9\u662f\u8fbe\u4eba\u8425\u9500\u65e5\u5386\u4e0a\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\u4e24\u4e2a\u6708\uff0c\u4e5f\u662f\u6574\u4e2a Q4 \u7684\u5e03\u5c40\u7a97\u53e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6392\u671f\u771f\u76f8\uff1a\u6b27\u6d32\u8fbe\u4eba\u81ea\u5df1\u4e5f\u5728\u5ea6\u5047<\/h2>\n\n\n\n<p>\u6b27\u6d32\u8fbe\u4eba\u7684 7\u20138 \u6708\u662f\u56f4\u7ed5\u65c5\u884c\u5b89\u6392\u7684\uff0c\u4e0d\u662f\u56f4\u7ed5\u54c1\u724c brief\u3002\u5b9e\u9645\u5f71\u54cd\uff1a\u6691\u671f\u5408\u4f5c\u6863\u671f\u5728 5\u20136 \u6708\u5c31\u88ab\u8ba2\u6ee1\u3001\u56de\u590d\u53d8\u6162\u3001\u50f5\u786c\u7684\u62cd\u6444\u811a\u672c\u5728\u65c5\u9014\u4e2d\u6839\u672c\u6267\u884c\u4e0d\u4e86\u3002\u4eca\u5e74\u65e5\u5386\u8fd8\u88ab\u8fdb\u4e00\u6b65\u538b\u7f29\u2014\u2014\u4e9a\u9a6c\u900a\u628a Prime Day \u63d0\u524d\u5230 6 \u6708 23\u201326 \u65e5\uff08\u5f53\u65e5\u7535\u5b50\u54c1\u7c7b\u9500\u552e\u8f83 6 \u6708\u65e5\u5747\u66b4\u6da8 120%\uff09\uff0c\u4fc3\u9500\u5185\u5bb9\u524d\u79fb\uff0c\"\u6691\u671f\u5185\u5bb9\"\u548c\"\u8fd4\u6821\u5185\u5bb9\"\u4e4b\u95f4\u53ea\u5269\u51e0\u5468\u7a97\u53e3\u3002<\/p>\n\n\n\n<p>\u4e09\u6761\u7eaa\u5f8b\uff1a\u6691\u671f campaign \u63d0\u524d 8 \u5468\u4e0b brief\uff1b\u4ea4\u4ed8\u7269\u56f4\u7ed5\u8fbe\u4eba\u7684\u771f\u5b9e\u884c\u7a0b\u8bbe\u8ba1\uff1b\u5ba1\u6279\u6d41\u7a0b\u5168\u90e8\u5f02\u6b65\u5316\u3002\u4e00\u4e2a\u5728\u8461\u8404\u7259\u8425\u5730\u56de\u6d88\u606f\u7684\u8fbe\u4eba\uff0c\u4e0d\u4f1a\u966a\u4f60\u6539\u4e09\u8f6e\u811a\u672c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u673a\u4f1a\u70b9\u4e00\uff1a\u65c5\u884c\u662f\u4fbf\u643a\u7535\u5b50\u4ea7\u54c1\u7684\"\u539f\u751f\u573a\u666f\"<\/h2>\n\n\n\n<p>\u5bf9\u591a\u6570\u54c1\u7c7b\uff0c\u5ea6\u5047\u5b63\u662f\u5e72\u6270\u9879\uff1b\u5bf9\u6d88\u8d39\u7535\u5b50\uff0c\u5b83\u662f\u82b1\u94b1\u90fd\u7f16\u4e0d\u51fa\u6765\u7684\u4ea7\u54c1\u6f14\u793a\u3002\u8425\u5730\u91cc\u7684\u6237\u5916\u7535\u6e90\u3001\u5ec9\u822a\u822a\u73ed\u4e0a\u7684\u964d\u566a\u8033\u673a\u3001\u6c11\u5bbf\u91cc\u7684\u65c5\u884c\u8def\u7531\u5668\u3001\u6d77\u5cb8\u5f92\u6b65\u4e2d\u7684\u8fd0\u52a8\u76f8\u673a\u3001\u6c99\u6ee9\u4e0a\u7684\u7535\u7eb8\u4e66\u2014\u20147\u20138 \u6708\u6b63\u662f \"What's in my travel bag\" \u7c7b\u5185\u5bb9\u7684\u6d41\u91cf\u9ad8\u5cf0\uff0c\u53d7\u4f17\u770b\u5230\u7684\u662f\u4ea7\u54c1\u5728\u771f\u5b9e\u573a\u666f\u91cc\u5b9e\u65f6\u89e3\u51b3\u95ee\u9898\u3002\u6570\u636e\u4e5f\u652f\u6301\u8fd9\u4e2a\u5f62\u5f0f\uff1a\u957f\u89c6\u9891\u662f\u54c1\u724c\u65b9\u516c\u8ba4\u6700\u6709\u6548\u7684\u8fbe\u4eba\u5185\u5bb9\u5f62\u5f0f\uff0883% \u9ad8\u5206\u8bc4\u4ef7\uff09\uff0c\u800c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u4e00\u8d9f\u4e24\u5468\u7684\u65c5\u884c\u66f4\u9002\u5408\u4ea7\u51fa\u957f\u89c6\u9891\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u673a\u4f1a\u70b9\u4e8c\uff1a\u76f4\u63a5\"\u79cd\u8349\u8fbe\u4eba\u7684\u65c5\u9014\"\u2014\u2014\u591a\u6570\u54c1\u724c\u6f0f\u6389\u7684\u6253\u6cd5<\/h2>\n\n\n\n<p>\u6838\u5fc3\u601d\u8def\uff1a\u4e0e\u5176 8 \u6708\u82b1\u94b1\u4e70\u4e00\u6761\u6446\u62cd\u6d4b\u8bc4\uff0c\u4e0d\u5982\u5728\u8fbe\u4eba\u51fa\u53d1\u524d\uff0c\u628a TA \u8fd9\u8d9f\u65c5\u884c\u672c\u6765\u5c31\u9700\u8981\u7684\u4e1c\u897f\u5bc4\u8fc7\u53bb\u3002\u5145\u7535\u5b9d\u3001\u65c5\u884c\u4e09\u811a\u67b6\u3001\u4fbf\u643a\u6295\u5f71\u4eea\u2014\u2014\u56de\u6536\u7684\u662f\u7eaf\u6709\u673a\u690d\u5165\uff1a\u4ea7\u54c1\u81ea\u7136\u51fa\u73b0\u5728\u5ea6\u5047 vlog\u3001\u4e09\u6761\u77ed\u89c6\u9891\u548c\u4e00\u7ec4\u7167\u7247\u91cc\uff0c\u8fd9\u79cd\u8bed\u5883\u662f\u68da\u62cd\u4f2a\u9020\u4e0d\u51fa\u6765\u7684\u3002<\/p>\n\n\n\n<p>\u4e09\u4e2a\u6267\u884c\u8981\u70b9\uff1a\u7b2c\u4e00\uff0c\u6309\u884c\u7a0b\u5339\u914d\u800c\u4e0d\u53ea\u6309\u53d7\u4f17\u5339\u914d\u2014\u2014\u623f\u8f66\u73af\u632a\u5a01\u7684\u8fbe\u4eba\u9700\u8981\u6237\u5916\u7535\u6e90\uff0c\u5e0c\u814a\u8df3\u5c9b\u7684\u8fbe\u4eba\u9700\u8981\u9632\u6c34\u88c5\u5907\uff1b\u7b2c\u4e8c\uff0c\u4ea4\u4ed8\u7269\u7ed3\u6784\u653e\u677e\uff081 \u6761\u957f\u89c6\u9891\u690d\u5165 + 2\u20133 \u6761\u77ed\u5185\u5bb9\uff09\uff0c\u8ba9\u65c5\u7a0b\u81ea\u5df1\u5199\u811a\u672c\uff1b\u7b2c\u4e09\uff0c\u62ab\u9732\u5408\u89c4\u4e0d\u80fd\u677e\u2014\u2014EU \u900f\u660e\u5ea6\u65b0\u89c4 2026 \u5e74 8 \u6708\u751f\u6548\uff0c\u5e26\u4e49\u52a1\u7684\u5bc4\u6837\u4f9d\u7136\u5c5e\u4e8e\u5546\u4e1a\u5185\u5bb9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u673a\u4f1a\u70b9\u4e09\uff1a\"\u5bb6\u91cc\u6ca1\u4eba\"\u4e0e\"\u5ea6\u5047\u5f52\u6765\"\u4e24\u4e2a\u884d\u751f\u573a\u666f<\/h2>\n\n\n\n<p>\u65c5\u884c\u5185\u5bb9\u4e0d\u662f\u6691\u671f\u552f\u4e00\u7684\u89d2\u5ea6\u3002\u5b89\u9632\u6444\u50cf\u5934\u548c\u53ef\u89c6\u95e8\u94c3\u7684\u5929\u7136\u5356\u70b9\u5c31\u662f\"\u7a7a\u5c4b\u7126\u8651\"\uff0c7\u20138 \u6708\u662f\u5b83\u4eec\u7684\u9ec4\u91d1\u6295\u653e\u7a97\u53e3\u3002\u7136\u540e\u662f\u5f52\u6765\u573a\u666f\uff1a\u626b\u5730\u673a\u5668\u4eba\u62ef\u6551\u5ea6\u5047\u540e\u7684\u4e00\u5730\u72fc\u85c9\u30018 \u6708\u4e2d\u65ec\u5f00\u59cb\u722c\u5761\u7684\u8fd4\u6821\u6570\u7801\u3002\u8ba9\u4e0d\u540c\u4ea7\u54c1\u7ebf\u6cbf\"\u51fa\u53d1\u2014\u79bb\u5bb6\u2014\u5f52\u6765\"\u7684\u6691\u671f\u5f27\u7ebf\u6392\u5f00\uff0c\u800c\u4e0d\u662f\u5168\u90e8\u786c\u585e\u8fdb\u65c5\u884c\u6545\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8 \u6708\u6700\u8be5\u505a\u7684\u4e8b\uff1a\u4e3a Q4 \u8bd5\u955c<\/h2>\n\n\n\n<p>\u54c1\u724c 8 \u6708\u6700\u806a\u660e\u7684\u52a8\u4f5c\uff0c\u5176\u5b9e\u548c 8 \u6708\u7684\u9500\u91cf\u65e0\u5173\u3002\u6691\u671f\u5c0f\u6210\u672c campaign \u662f\u6700\u4fbf\u5b9c\u7684\u8bd5\u955c\uff1a\u8d81\u62a5\u4ef7\u6e29\u548c\u3001\u6ce8\u610f\u529b\u9ad8\u6da8\uff0c\u6d4b\u8bd5 20\u201330 \u4f4d micro \u8fbe\u4eba\uff0c\u7528\u771f\u5b9e\u8f6c\u5316\u6570\u636e\u7b5b\u4eba\uff0c\u5728 9 \u6708\u4e4b\u524d\u9501\u5b9a\u9ed1\u4e94\u9635\u5bb9\u2014\u2014\u56e0\u4e3a 9 \u6708 4\u20138 \u65e5 IFA \u67cf\u6797\u5c55\uff08\u4eca\u5e74\u6269\u5927\u4e86 Creator Hub\uff09\u4e00\u5f00\u5e55\uff0c\u79d1\u6280\u8425\u9500\u5b63\u542f\u52a8\uff0c\u6240\u6709\u54c1\u724c\u90fd\u4f1a\u53bb\u62a2\u540c\u4e00\u6279\u8fbe\u4eba\u3002\u6691\u671f\u56de\u6536\u7684 UGC \u76f4\u63a5\u53d8\u6210\u4f60 Q4 \u7684\u5e7f\u544a\u7d20\u6750\u30028 \u6708\u8ba2\u6863\u671f\u7684\u54c1\u724c\uff0c\u662f\u5728\u7528\u590f\u5929\u7684\u4ef7\u683c\u4e70 Q4 \u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u5f20\u6392\u671f\u8868<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u65f6\u95f4<\/th><th>\u52a8\u4f5c<\/th><\/tr><\/thead><tbody><tr><td>5\u20136 \u6708<\/td><td>\u6572\u5b9a\u6691\u671f\u65c5\u9014\u79cd\u8349\u5408\u4f5c\uff0c\u51fa\u53d1\u524d\u5b8c\u6210\u5bc4\u6837<\/td><\/tr><tr><td>7 \u6708\u20138 \u6708\u521d<\/td><td>\u6691\u671f\u5185\u5bb9\u4e0a\u7ebf\uff1b\u4f4e\u4ef7\u6d4b\u8bd5\u65b0 micro \u8fbe\u4eba<\/td><\/tr><tr><td>8 \u6708\u4e2d\u4e0b\u65ec<\/td><td>\u8fd4\u6821\u5b63\u6295\u653e\uff1b\u9501\u5b9a Q4 \u9635\u5bb9\u4e0e\u62a5\u4ef7<\/td><\/tr><tr><td>9 \u6708 4\u20138 \u65e5<\/td><td>IFA \u67cf\u6797\uff1a\u8fbe\u4eba\u7ebf\u4e0b\u8054\u52a8\u3001\u65b0\u54c1\u5185\u5bb9<\/td><\/tr><tr><td>10\u201311 \u6708<\/td><td>\u9ed1\u4e94\u7f51\u4e00\uff1a\u7528\u6691\u671f\u9a8c\u8bc1\u8fc7\u7684\u8fbe\u4eba + UGC \u7d20\u6750<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">GlobalStar \u80fd\u5e2e\u4ec0\u4e48<\/h2>\n\n\n\n<p>\u4eba\u5de5\u627e\u5230 30 \u4f4d\"\u884c\u7a0b\u6b63\u597d\u5339\u914d\u4f60\u4ea7\u54c1\"\u7684\u8fbe\u4eba\u8981\u82b1\u51e0\u5468\u2014\u2014\u884c\u4e1a\u4f30\u7b97\u5355\u6b21 campaign \u4eba\u5de5\u7b5b\u9009\u9700 20\u201340 \u5c0f\u65f6\uff0c\u8fd8\u4e0d\u542b\u884c\u7a0b\u4fe1\u606f\u3002GlobalStar \u7684 AI \u5339\u914d\u5f15\u64ce\u6309\u53d7\u4f17\u771f\u5b9e\u6027\u3001\u5185\u5bb9\u573a\u666f\u548c\u6d88\u8d39\u7535\u5b50\u54c1\u7c7b\u7684\u5386\u53f2\u8f6c\u5316\u6570\u636e\u6253\u5206\u9009\u4eba\uff0c\u56e2\u961f\u4e3a Anker\u3001Ugreen\u3001Narwal\u3001Ecovacs\u3001EcoFlow \u7b49\u54c1\u724c\u8fd0\u8425\u8fc7\u5b8c\u6574\u7684\"\u6691\u671f\u2014\u9ed1\u4e94\"\u6295\u653e\u7ba1\u7ebf\u3002<\/p>\n\n\n\n<p><strong>\ud83d\udce5 <\/strong>\u73b0\u5728\u8054\u7cfb\u6211\u4eec\uff0c\u4e00\u540c\u63a2\u7d22\u589e\u957f\u3002<\/p>\n\n\n\n<p>Source List:<\/p>\n\n\n\n<p><a href=\"https:\/\/ec.europa.eu\/eurostat\/web\/products-eurostat-news\/w\/ddn-20260707-1\" target=\"_blank\" rel=\"noopener\">Eurostat \u2014 Summer peak: 31% of tourism nights in August and July<\/a><a href=\"https:\/\/etc-corporate.org\/news\/european-travel-sentiment-reaches-record-high-for-summer-2026\/\" target=\"_blank\" rel=\"noopener\">ETC \u2014 European travel sentiment reaches record high for summer 2026 (82%)<\/a><a href=\"https:\/\/www.travelandtourworld.com\/news\/article\/aftg0c5857c1\/\" target=\"_blank\" rel=\"noopener\">Travel And Tour World \u2014 Spain expects ~43M visitors June\u2013Sept 2026<\/a><a href=\"https:\/\/www.euronews.com\/travel\/2026\/07\/06\/italy-tops-european-tourism-in-2026-the-most-visited-regions\" target=\"_blank\" rel=\"noopener\">Euronews \u2014 Italy tops European tourism in 2026<\/a><a href=\"https:\/\/www.digitalcommerce360.com\/article\/amazon-prime-day-sales\/\" target=\"_blank\" rel=\"noopener\">Digital Commerce 360 \u2014 Prime Day 2026: $26.4B US ecommerce, June 23\u201326<\/a><a href=\"https:\/\/finance.yahoo.com\/media-advertising\/articles\/amazon-prime-day-2026-day-143858165.html\" target=\"_blank\" rel=\"noopener\">Yahoo Finance \u2014 Prime Day 2026 opening day: electronics +120% vs June daily average<\/a><a href=\"https:\/\/the-gadgeteer.com\/2026\/05\/23\/ifa-2026-berlin-dates-what-to-expect\/\" target=\"_blank\" rel=\"noopener\">The Gadgeteer \u2014 IFA Berlin 2026: Sep 4\u20138, expanded Creator Hub<\/a><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub \u2014 Benchmark Report 2026\uff08\u957f\u89c6\u9891 83% \u6709\u6548\u6027\u3001micro \u8fbe\u4eba\u6269\u5f20\u6570\u636e\uff09<\/a><a href=\"https:\/\/www.themotherhood.com\/influencer-marketing-resources-july-2026\/\" target=\"_blank\" rel=\"noopener\">The Motherhood \u2014 July 2026 trends\uff08EU AI Act\/\u900f\u660e\u5ea6\u89c4\u5219 8 \u6708\u751f\u6548\uff09<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6b27\u6d32\u5168\u5e74 31% \u7684\u65c5\u6e38\u8fc7\u591c\u96c6\u4e2d\u5728 7\u20138 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