As a leading ergonomic office chair brand, LiberNovo partnered with GlobalStar to execute a multi-market influencer marketing campaign across the United States, Canada, the United Kingdom, Germany, and other European markets. Together, we activated 120+ creators spanning tech reviewers, work-from-home (WFH) professionals, health & wellness experts, gaming creators, and lifestyle influencers to promote multiple ergonomic seating product lines.
Rather than applying a one-size-fits-all strategy, we localized creator selection and messaging for each region.
For the US market, content emphasized body-inclusive ergonomic support, long-term comfort for remote work, home office setup inspiration, and premium brand positioning. Authentic WFH creators demonstrated daily productivity benefits, while tech reviewers highlighted adjustability, lumbar support, and ergonomic performance.
Across Europe, campaigns focused on localized trust, multi-language creator partnerships, and messaging around sustainability, premium materials, and certifications such as TÜV and BIFMA. These elements resonated strongly with European consumers seeking high-quality office chairs, ergonomic desk chairs, and trusted home office furniture.
Structured execution makes the difference.
