Influencer marketing insights for brands scaling globally

Strategy, creator selection, performance optimization, and campaign execution insights drawn from real multi-market programs.

Featured marketing insights

Inside the YouTube Creator Partnerships Summit: What 2026 Means for Brands and Creators

Inside the YouTube Creator Partnerships Summit: What 2026 Means for Brands and Creators

On April 15, 2026, our CEO, William Ren, was invited to attend the YouTube Creator Partnerships Summit in New York. As a certified Google Marketing Platform partner, this was an important moment for Global Star. We continue to invest deeply in YouTube because it is one of the most powerful platforms in the creator economy, where brand, culture, and […]

Harriet Pan
•
April 29, 2026
Youtube global star

Inside the YouTube Creator Partnerships Summit: What 2026 Means for Brands and Creators

On April 15, 2026, our CEO, William Ren, was invited to attend the YouTube Creator Partnerships Summit in New York. As a certified Google Marketing Platform partner, this was an important moment for Global Star. We continue to invest deeply in YouTube because it is one of the most powerful platforms in the creator economy, where brand, culture, and […]
Harriet Pan
•
April 29, 2026

Funnels Are Dead. Influencers Are the Real Killers.

For decades, marketers have relied on the comfort of the funnel — awareness, consideration, conversion, loyalty. A simple diagram that promised control in an increasingly chaotic world.
Harriet Pan
•
April 21, 2026

Ready to turn influence into outcomes?

If your team is running influencer marketing at scale, a clear execution partner makes a measurable difference.