Background
NTE: Neverness to Everness is a supernatural urban open-world RPG developed by Hotta Studio, a subsidiary of Perfect World Games. Set in the anomaly-filled city of Hethereau, NTE combines open-world exploration, real-time action combat, character progression, and anime-style storytelling.
NTE Official Website
The global launch campaign aimed to build awareness among core anime and RPG gamers, expand reach beyond traditional game audiences, and drive player acquisition through YouTube gaming creators.
1. Precision Creator Matching
Analyzed gaming audiences, content ecosystems, and player personas to identify YouTube creators aligned with open-world RPG, anime gaming, action RPG, and character-driven content.
2. Community-Native Storytelling
Translated NTE’s key selling points into creator-native gaming language, tailoring content to each creator’s style and community to maximize watchability and shareability.
3. Beyond Gameplay
Leveraged audio appeal, emotional storytelling, and immersive world-building to engage broader gaming and music-oriented audiences beyond purely gameplay-driven players.
4. High-Impact Product Messaging
Front-loaded multiple compelling game features and USPs to capture attention quickly and convert viewer interest into game downloads.
Structured execution makes the difference.
