HeyBike

Background:

As a fast-growing player in the e-mobility space, Heybike is built around a clear promise:

High-performance electric bikes that are accessible, versatile, and built for everyday use.

With a core audience skewing toward 35+ male consumers, the challenge was not just visibility—but driving qualified traffic with strong purchase intent.

Our Strategy:

We focused on a precision-driven, platform-specific approach:

• Leveraged YouTube + TikTok to balance depth and reach
• Selected creators aligned with urban commuting and lifestyle content
• Anchored messaging around performance + real-world usability