
2026 达人营销基准报告解读:消费电子品牌出海欧美,这 7 组数据必须看懂
72% 品牌计划将达人营销预算提高 50% 以上。GlobalStar 拆解 IMH 2026 基准报告,给出消费电子品牌欧美 KOL 营销的落地启示。
Harriet Pan
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July 28, 2026

Harriet Pan is the Marketing Lead at Global Star. She leads brand strategy and demand generation, drawing on 10+ years of B2B experience across DTC, global PR, and adtech. Her cross-disciplinary expertise positions her at the intersection of marketing, technology, and the creator economy.





