Find French influencers for your brand

A vetted network of French-speaking creators across tech, family, lifestyle content, and more, with the long-form depth French buyers expect.
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Brands our creators
have worked with

From global retailers to high-growth DTC brands, fashion leaders rely on Global Star to execute influencer campaigns that strengthen visibility and support measurable growth.

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French shoppers trust the influencer breakdowns

Buyers in France make up their minds inside the review, long before the checkout.

A market that needs convincing

French buyers rarely commit after a quick clip. Long-form does the convincing, and it converts more of the buyers who see it through.

Where buying decisions are made

French consumers research on YouTube before considered purchases, so most of a brand's persuasion is done before they ever reach your website.

What French audiences respond to

Brands that cover privacy, energy efficiency, and warranty up front, in the creator's own voice, get the click.

French influencers shaping purchase decisions

Creators whose content builds trust and drives purchase decisions across categories.

Tech reviews and tutorials

Leo TechMaker

Twice-weekly reviews, smartphone and PC tips, and DIY builds for viewers who like to learn.

2.6M
followers
Tech reviewers

ChristoTech

Lyon-based tests of robot vacuums, mowers, pool robots, portable batteries, and solar panels, ARPP-certified for responsible influence.

432K
followers
Renewable energy

XavMax (Xavier Masson)

Over a decade of all-electric life: EV tests, home solar, battery storage, and robot mowers, tested without a script.

31.9K
followers
Lifestyle creators

Stéphanie NASSIBOU

Home and family lifestyle content with a loyal French-speaking following.

385K
followers
Self-build and energy

Julien Malara

Building his own ecological shipping-container home, for an audience that comes for energy autonomy and resilient living.

277K
followers
Family creators

CodFamilya

Brothers Younes and Yassine and their large Paris family, with daily pranks, vlogs, and short films.

2.7M
followers
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Lifestyle long-form content creator

Johan Lelièvre

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2.7M
followers

Built on direct relationships with French creators

A network developed over years of collaboration across platforms and categories.

1,200+
French influencers booked
45%+
Macro and mega creators
10+
Content niches covered
$2.5M+
Paid to creators every year

How we help brands grow in France

Our French network is built around the three things that decide growth here: influencer law, long-form trust, and privacy.

Launch in France inside the law

France passed the world's first comprehensive influencer law in 2023. Our campaigns were already running to those standards, and every contract and brief is built to it.

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Get content that converts and complies

French audiences reject scripted sponsorships, and a 2024 Paris ruling makes over-directing creators a legal risk. Our briefs stay indicative, and our creators say the results show it.

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Win the buyers who watch the whole review

French buyers click after the whole review, and short-form rarely moves them. Every French plan is built on long-form first, with short-form for discovery only.

Convert on the features French buyers care about

French consumers actively choose on-device processing and low energy use, backed by CNIL enforcement and volatile electricity prices. Briefs lead with both.

Work with French creators who keep coming back

Multi-year partnerships mean faster commitments and stronger work for your campaigns.

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Julien Malara

“Working with Global Star has been a very good experience. We work with many partners, and our collaborations with GlobalStar have been particularly positive experiences.”

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Xavier Masson, XavMax

“I’ve been working with GlobalStar for several years, mainly on renewable energy production and energy storage topics. The missions are always clearly defined, and I consistently have all the information I need to produce my YouTube videos efficiently.”

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Johan Lelièvre, Jojol

“Since 2024, I have been collaborating with GlobalStar, and it has always been a real pleasure to work with this agency. Communication is extremely important to me, and with them, I know everything runs smoothly and efficiently.”

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Chris, christotech

“I’ve been working with GlobalStar for several years now, and it has always been a fantastic experience. I’ve also had the chance to work on many exciting collaborations through your agency, which is a real plus.”

Proven from launch to scale

Brands have entered France and grown on the strength of these partnerships.

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UGREEN EU

An always-on campaign across France and Germany, built on local creators in each market rather than one campaign translated twice.

7.2M+
views
31
creators activated
42
pieces
of content

PETLIBRO EU

Two-quarter campaign for Petlibro’s flagship product across the US, Germany & France.

6M+
views
15%+
engagement rate
19
creators activated

NAVIMOW

GlobalStar activated creators across 10+ European markets, providing end-to-end on-site support for Navimow’s French product launch.

10+
Countries activated

Influencer marketing Insights

Real-world learnings from influencer campaigns, markets, and execution.

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  • Common questions about French influencer marketing

    How do you find the right French influencers for a brand?

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    We shortlist from French-speaking creators we have already worked with, matched on audience fit, content format, and category experience, then screen follower authenticity and audience overlap before recommending anyone.

    How much do French influencers cost?

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    French CPMs run higher than most markets, at roughly $15.30, because long-form YouTube carries most of the performance. We scope budgets against category benchmarks rather than rate cards.

    Which platforms work best for French influencer campaigns?

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    YouTube. French buyers want the full argument for considered purchases, and short-form that drives clicks in other markets rarely does in France. Short-form supports discovery; long-form closes.

    Are there rules for influencer marketing in France?

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    Yes, and they are the strictest in Europe. France's 2023 influencer law requires a written contract under French law, sponsored content labelled at the start, and bars some categories from influencer promotion entirely. Creators outside the EU targeting French audiences need an EU legal representative. Our contracts and briefs were built to it.

    Can we approve content before it goes live?

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    For compliance, yes. For creative direction, less than in most markets: a 2024 Paris Court of Appeal ruling held that creators given prescriptive scripts and scene direction may be treated as employees. Briefs stay indicative, review is limited to legal compliance, and the content performs better for it.

    Do you work with French-speaking creators outside France?

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    Yes, where the brand's distribution supports it. French-speaking creators reach audiences in Belgium, Switzerland, and Quebec, and campaigns are planned to the markets a brand actually sells in.

    Can we brief French creators in English?

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    [TBC – need confirmation on client process]

    Find the right French influencers for your brand

    Tell us your category and target market for a shortlist from our French-speaking network.

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