Find US influencers for your brand

Access content creators across platforms, formats, and markets, backed by long-term relationships and reliable execution.

Brands our creators
have worked with

From global retailers to high-growth DTC brands, fashion leaders rely on Global Star to execute influencer campaigns that strengthen visibility and support measurable growth.

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The US rewards influencer marketing like nowhere else

The US rewards influencer marketing like nowhere else

The largest influencer market

The US spends more on influencer marketing than any other market, and creator content is a standard part of how American consumers shop.

Where buying decisions are made

US consumers research on YouTube before high-consideration purchases and discover products through short-form content daily.

What US audiences respond to

Creator fit decides performance. The right voice in the right niche outperforms generic reach at any budget.

US influencers shaping purchase decisions

Creators whose content builds trust and drives purchase decisions across categories.

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Family and lifestyle

Katie Brueckner

Mom-led content trusted for everyday product decisions.

1.4M
followers
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Pet creators

Sapphie the Pomsky

Personality-led pet content with a highly engaged following.

7.2M
followers
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Maker and DIY

The Q

Builds and experiments that show what products can actually do.

13.1M
followers
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Tech reviewers

Austin Evans

Accessible, in-depth reviews trusted by buyers comparing their options.

5.8M
followers
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Teardown and durability

JerryRigEverything

Teardowns and durability tests that answer the questions spec sheets can’t.

10M
followers
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Lifestyle and wellness

Sanne Vloet

Long-form content built on routine, wellness, and home.

1.9M
followers
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Family creators

Crazy Pieces

Large-family life content with deep audience loyalty.

1M
followers
Cat creators

Nathan Kehn

Cat-care content that shows products working inside a real daily routine.

673K
followers
Dog creators

Corgiboba

Everyday dog-life content from a creator Global Star has worked with for years.

1.1M
followers
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Educational creators

Linus Tech Tips

In-depth product reviews designed to educate buyers and influence consideration.

18.2M
followers
Kyle Krueger photo
Product reviewers

Kyle Krueger

In-depth product reviews designed to educate buyers and influence consideration.

13.2M
followers

Built on direct relationships with American creators

A network developed over years of collaboration across platforms and categories.

5,000+
US influencers booked
50%+
Macro and mega creators
20+
Content niches covered
$12M+
Paid to creators every year

How we help brands grow in the US

Our US network is built around the three things that decide growth here: saturated audiences, buyer trust, and FTC rules.

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Keep performance stable in a saturated market

US engagement climbs while a creator lineup is fresh, then falls once competing brands book the same pool. Casting and rotation across our roster keep results steady.

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Reach buyers from every angle

US buyers cross-check category reviews against teardown and science content before they purchase. Our network covers every angle, and those placements averaged 1.82% engagement across our US campaigns.

Grow without regulatory risk

FTC penalties are calculated per post, and enforcement now covers purchased followers as well as missing disclosures. Every brief carries disclosure as a deliverable, and audiences are screened before booking.

Launch with creators who deliver

Top US creators get more offers than they can take, and cold outreach rarely gets answered. Ours come back, and repeat partnerships perform: a 0.23% click-through rate against 0.06% for first-time collaborations.

Tap into our tight creator relationships

Partnerships built over years mean faster commitments and stronger work for your campaigns.

Zachary Charles photo

Zachary

“I absolutely love working with the Team at Global Star. They are organised, quick to respond and are my favourite agency to work with!”

Noah Herman

“Brand deals and middlemen can make things infinitely more complicated. That said, GlobalStar has been a consistent, diligent, fair, flexible, and valuable partner.”

Isabella Fabbri

“I truly appreciated the creative freedom they gave me to produce content that genuinely reflects my style and voice.”

Samuel & Boba

“It’s been a few years now and still going strong! They genuinely value creators and long-term partnerships.”

Pepe Romero

“I’ve worked with GlobalStar for years across dozens of projects, and the experience has consistently been excellent.”

Proven from launch to scale

Brands have entered the US and grown on the strength of these partnerships.

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NARWAL

An ongoing, full-year US partnership spanning multiple product lines and creators from 8+ categories.

40M+
Impressions
120
creators activated
680K+
engagements
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WYBOT

A rolling three-wave US launch across YouTube, Instagram, and TikTok, cast from tech review to family creators.

7.7M+
Impressions
37
creators activated
60%+
under
CPV target
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UGREEN

A zero-to-one US partnership that tested 15+ creator strategies to find what works, then scaled it across markets and product lines.

14.2M+
views
86
creator collaborations
103
pieces of content

Influencer marketing Insights

Real-world learnings from influencer campaigns, markets, and execution.

  • Why CES 2027 Matters(More Than Ever) for Consumer Electronics Brands Going Global

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    For Chinese consumer electronics and smart hardware brands building their presence in the US and Europe, CES is never just a trade show — it's one of the few moments on the marketing calendar when Western tech media, category-specific reviewers, and end consumers are all paying attention to the same stage at once.

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    • Common questions about US influencer marketing

    How do you find the right US influencers for a brand?

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    We shortlist from creators we have already worked with, matched on audience fit, content format, and category experience, then screen follower authenticity and audience overlap before recommending anyone.

    How much do US influencers cost?

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    Rates vary by platform, format, and tier, and US CPMs run higher than most European markets. We scope budgets against category benchmarks rather than rate cards.

    Do you work with micro or macro US influencers?

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    Both, weighted to the campaign goal. Over half our placements sit in the macro and mega tiers, but micro creators earn their place where niche trust converts.

    Who is responsible for FTC disclosure, the brand or the creator?

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    Responsibility is shared. Under the FTC's updated Endorsement Guides, brands are expected to monitor the creators they work with, and penalties are calculated per post. We write disclosure into every brief as a deliverable: captions, spoken mentions, and visuals.

    Which platforms do US influencers perform best on?

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    YouTube anchors consideration for products that need explanation. TikTok adds reach efficiently but with high variance: engagement in our campaigns has reached 17.18%, while a third of posts can land under 10,000 views. We negotiate Instagram distribution into every TikTok deal to protect against that variance.

    Can you find influencers in the US and Europe at the same time?

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    Yes. Cross-market campaigns are common, and we shortlist from separate creator pools in each market, since audiences and creator economics differ across the US, Germany, and France.

    Find the right US influencers for your brand

    Tell us your category and target market for a shortlist from our US network.

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