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Inside the YouTube Creator Partnerships Summit: What 2026 Means for Brands and Creators

On April 15, 2026, our CEO, William Ren, was invited to attend the YouTube Creator Partnerships Summit in New York. As a certified Google Marketing Platform partner, this was an important moment for Global Star. We continue to invest deeply in YouTube because it is one of the most powerful platforms in the creator economy, where brand, culture, and […]

Harriet Pan

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April 29, 2026

Funnels Are Dead. Influencers Are the Real Killers.

For decades, marketers have relied on the comfort of the funnel — awareness, consideration, conversion, loyalty. A simple diagram that promised control in an increasingly chaotic world.

Harriet Pan

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April 21, 2026

How Chinese Innovators Are Redefining the Global 3C Market & Where the Next Billion-Dollar Gold Rush Lies

Led by agile Chinese brands, the narrative is shifting: former manufacturers are rapidly becoming market leaders and trendsetters—from robot vacuums and high-capacity portable power to cutting-edge 3D printers.

Harriet Pan

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April 21, 2026

Influencer ROI Isn’t Broken—Your Measurement Framework Is

One of the most common questions brands ask about influencer marketing is also the most misleading:

Harriet Pan

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April 21, 2026

Influencer LTV: The Most Undervalued Asset on Your Balance Sheet(with Case Study)

Most brands try to measure it the way they measure paid media: Customer lifetime value. Cost per acquisition. Retention curves.

Harriet Pan

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April 21, 2026

How to Identify and Structure High-LTV Creator Partnerships

In Episode 3 we are going to take a closer look at how to identify and structure high-LTV partnerships. Last episode, we talked about how LTV compounds.

Harriet Pan

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April 20, 2026

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