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IFA 2026 — The Complete GlobalStar Guide

Chinese consumer electronics brands made up roughly a third of the IFA 2025 floor, with 690+ exhibitors. IFA is no longer a European show that Chinese brands attend — it is the primary annual proving ground for China-to-Europe hardware.

Harriet Pan

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August 26, 2026

What 45 Million Impressions in Pet Tech Taught Us About Creator Marketing

Six things the category believes that the data doesn't support.

Harriet Pan

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August 13, 2026

Europe's Summer Peak: How Consumer Electronics Brands Should Plan Influencer Campaigns Around the July–August Holiday Rush

Europe takes its holidays in July–August — and so do creators. How consumer electronics brands should schedule influencer campaigns around the 2026 summer peak, and the travel-seeding play most brands miss.

Harriet Pan

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August 6, 2026

Influencer Marketing hub benchmark report 2026

The 2026 Influencer Marketing Benchmark Report: 7 Data Points Consumer Electronics Brands Can't Afford to Ignore

72% of brands plan to grow influencer budgets by 50%+ in 2026. We break down the benchmark data consumer electronics brands need for KOL marketing in the US and Europe.

Harriet Pan

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July 28, 2026

How Influencer Selection Differs Between the US and Europe (2026 Guide)

"Europe" isn't one market. Adoption and creator economics vary sharply by country.

Harriet Pan

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July 21, 2026

IFA 2026 Influencer Marketing: How Consumer Electronics Brands Can Win Berlin's Biggest Tech Show

IFA 2026 runs Sept 4–8 in Berlin. Here's what consumer electronics brands need to know: 2026 tech trends, IFA highlights, and a proven influencer marketing playbook.

Harriet Pan

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July 13, 2026

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