Harriet Pan

Platform Updates for Influencer Marketing: What YouTube, Instagram and TikTok Changed — and What Consumer Electronics Brands Should Do About It

All three shifts on 3 major platforms change how you should be selecting, briefing, pricing and reusing creators this quarter.

Harriet Pan

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September 22, 2026

Global Star blog influencer marketing ROI

Influencer Marketing Attribution for Consumer Electronics Brands Going Global: How to Measure KOL ROI in the AI Search Era

Consumer electronics brands entering the US and EU need a new column in their KOL attribution report. Here's how to measure creator impact in AI search.

Harriet Pan

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September 15, 2026

Influencer Marketing for Consumer Electronics Brands: How to Build a Q4 Creator Portfolio in 3 Weeks After IFA 2026

IFA closed in Berlin on September 8. Black Friday is November 27. That is 81 days from the moment the halls emptied. Standard Q4 planning benchmarks put creator commitments locked by early October, and peak-season practice is to book ten or more weeks out — after which you are choosing from whoever is left, at rates set by scarcity.

Harriet Pan

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September 8, 2026

Global Star Shanghai office globalstar influencer marketing

We've Moved! Global Star's New (Much Bigger) Shanghai Home

We're now well over 120 people across our global offices, and our old Shanghai space stopped being able to hold everyone a while back.

Harriet Pan

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September 2, 2026

IFA 2026 — The Complete GlobalStar Guide

Chinese consumer electronics brands made up roughly a third of the IFA 2025 floor, with 690+ exhibitors. IFA is no longer a European show that Chinese brands attend — it is the primary annual proving ground for China-to-Europe hardware.

Harriet Pan

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August 26, 2026