Influencer LTV: The Most Undervalued Asset on Your Balance Sheet(with Case Study)
Most brands try to measure it the way they measure paid media: Customer lifetime value. Cost per acquisition. Retention curves.
Harriet Pan
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April 21, 2026
Harriet Pan is the Marketing Lead at Global Star. She leads brand strategy and demand generation, drawing on 10+ years of B2B experience across DTC, global PR, and adtech. Her cross-disciplinary expertise positions her at the intersection of marketing, technology, and the creator economy.
