Harriet Pan

Harriet Pan

Product Lead

Harriet Pan is the Marketing Lead at Global Star. She leads brand strategy and demand generation, drawing on 10+ years of B2B experience across DTC, global PR, and adtech. Her cross-disciplinary expertise positions her at the intersection of marketing, technology, and the creator economy.

Latest articles form Harriet Pan

Funnels Are Dead. Influencers Are the Real Killers.

For decades, marketers have relied on the comfort of the funnel — awareness, consideration, conversion, loyalty. A simple diagram that promised control in an increasingly chaotic world.
Harriet Pan
Harriet Pan
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April 21, 2026