Influencer marketing insights for brands scaling globally

Strategy, creator selection, performance optimization, and campaign execution insights drawn from real multi-market programs.

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IFA Berlin 2026

IFA 2026 — The Complete GlobalStar Guide

Chinese consumer electronics brands made up roughly a third of the IFA 2025 floor, with 690+ exhibitors. IFA is no longer a European show that Chinese brands attend — it is the primary annual proving ground for China-to-Europe hardware.
Harriet Pan
•
August 26, 2026
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