The Future of Influencer Marketing: Why Distribution Power Matters More Than Followers
Influencer marketing is entering a completely new era. For years, brands approached creator campaigns primarily as awareness tools. Success was measured through impressions, likes, shares, and occasional viral moments. A creator with millions of followers could command enormous budgets simply because they had attention. The assumption was straightforward: more followers meant more influence, and more […]
Harriet Pan
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May 10, 2026