Influencer marketing insights for brands scaling globally

Strategy, creator selection, performance optimization, and campaign execution insights drawn from real multi-market programs.

Featured marketing insights

How to Choose the Right Influencer Marketing Partner in 2026?

How to Choose the Right Influencer Marketing Partner in 2026?

1. Start with your campaign objective (not the agency) Before evaluating any influencer marketing partner, you must define what success looks like. Most brands fall into three categories: This matters because different agencies are built for different outcomes. Some excel at celebrity-driven awareness campaigns. Others specialize in micro-influencer performance ecosystems. Very few can do both […]

Harriet Pan
•
May 12, 2026
Globalstar influencer marketing

How to Choose the Right Influencer Marketing Partner in 2026?

1. Start with your campaign objective (not the agency) Before evaluating any influencer marketing partner, you must define what success looks like. Most brands fall into three categories: This matters because different agencies are built for different outcomes. Some excel at celebrity-driven awareness campaigns. Others specialize in micro-influencer performance ecosystems. Very few can do both […]
Harriet Pan
•
May 12, 2026
Globalstar digital influencer

The Future of Influencer Marketing: Why Distribution Power Matters More Than Followers

Influencer marketing is entering a completely new era. For years, brands approached creator campaigns primarily as awareness tools. Success was measured through impressions, likes, shares, and occasional viral moments. A creator with millions of followers could command enormous budgets simply because they had attention. The assumption was straightforward: more followers meant more influence, and more […]
Harriet Pan
•
May 10, 2026
Youtube global star

Inside the YouTube Creator Partnerships Summit: What 2026 Means for Brands and Creators

On April 15, 2026, our CEO, William Ren, was invited to attend the YouTube Creator Partnerships Summit in New York. As a certified Google Marketing Platform partner, this was an important moment for Global Star. We continue to invest deeply in YouTube because it is one of the most powerful platforms in the creator economy, where brand, culture, and […]
Harriet Pan
•
April 29, 2026

Funnels Are Dead. Influencers Are the Real Killers.

For decades, marketers have relied on the comfort of the funnel — awareness, consideration, conversion, loyalty. A simple diagram that promised control in an increasingly chaotic world.
Harriet Pan
•
April 21, 2026
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