Why CES 2027 Matters(More Than Ever) for Consumer Electronics Brands Going Global
For Chinese consumer electronics and smart hardware brands building their presence in the US and Europe, CES is never just a trade show — it's one of the few moments on the marketing calendar when Western tech media, category-specific reviewers, and end consumers are all paying attention to the same stage at once.
Harriet Pan
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October 21, 2026
